B55 Institute Branding – Akemi Kanegusuku

[(<B55>)] Institute | Branding

B55 is an institution created by leaders behind XP, Nubank and Stone to drive the growth of Brazilian businesses. Its naming and identity were developed from a structural principle: turning Brazil into a system. The logotype < [ ( B55 ) ] > is based on the geometry of the Brazilian flag, using progressive containment to define hierarchy and organisation, functioning as a graphic structure. Built on a modular grid, the elements expand and adapt to frame content and structure layouts. The result is a precise, consistent and flexible identity system.